Sarah Ervine
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Microsoft Store Holiday Campaign 2018

As a senior designer working on the Microsoft Store Holiday campaign, my responsibilities included interpreting the campaign guidelines for the laptop, accessories, and internet of things categories, as well as creating guidelines and templates for southern hemisphere banners.

The main visual direction for the Holiday campaign used an illustrated landscape

The main visual direction for the Holiday campaign used an illustrated landscape

However, an illustrated landscape wasn't the answer for every product. Using the snowflakes that were already part of the holiday campaign, I created a "light touch" holiday treatment that kept the holiday look and feel, but worked for products that didn't make sense in a landscape.

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