Sarah Ervine
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Microsoft Store Holiday Campaign 2017

I was working as a producer on the Microsoft Store Holiday campaign in 2017 and we had a problem with communicating with our overseas team. The two senior designers on the campaign and the creative director were spending at least an hour a day reviewing banners each, and were getting completely bogged down.

I created a simple execution guide, that ultimately changed the way the Microsoft Store studio approached large campaigns, and reduced review time for senior designers by 60%.

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